From Drag Queens to Beauty Icons: How the Drag Community Shaped the Makeup Industry

Drag makeup is iconic and takes amazing skills to execute and as a Beauty brand, and as beauty lovers, we have learned so many tips and tricks from the drag community, and how to update our makeup routine. Here are some tricks we have learned from the drag community!

SNATCHING THE FACE

Drag queens are known for snatching a face! Contouring the face is the perfect way to create great dimensions in the face. For an amazing application use the “My Perfect Match Complexion Palettes”. These palettes contains three pans of products to contour/bronze, blush, and highlight that will add radiance to the face. Use your perfect shade near the cheekbones, under your jaw, and on the outside of your outer corner. The contour in these palettes, can also be used to snatch your nose as well. The lifting effect can also be created with specific blush techniques. Applying blush on the high points of your cheekbones, or creating an amazing lifting effect. 

TALK WITH YOUR EYES

 Drag queens are known for using eyeliner and eyeshadow to create a show-stopping eye look. With eyeliner and eyeshadow, they create a gorgeous doll-like look that shows up beautifully while performing. The best eyeliner to get that dolly look and have it stay all day is FE LNR Eyeliner Pen. This eyeliner is long-wearing, waterproof, and will create an amazing eye look for day and night looks. To contour and give beautiful dimension to your eyes use the Sig.Nature Eyeshadow Palette. This creamy eyeshadow palette has light and deep tones that will help to brighten and contour your eye look.

PUCKER UP

 One of the most important makeup steps in creating the perfect drag makeup look is beautiful full lips. To get the luscious lips that drag queens are known for, use a darker lip liner than your skin tone to contour your lips. Then long-wearing lipstick gives amazing color to your lip routine. Use our YOUR LIPS BUT BETTER Lip Glosses, to provide hydration, pigment, and long-wearing lips. This lipgloss is A non-sticky, hydrating gloss for smooth, shiny lips. This lipgloss is infused with Shea butter to moisturize, nourish and soothe lips for supple, plump pout with long-lasting comfort.

HAVE FUN

Having fun is the most important step that drag queens have taught us with our makeup routines they create stories and re-create unique luxe with their inspiration through these makeup looks so you should do the same! To have fun and get creative use the multi-purpose highlighters in some of our editorial shades like Nebula, Ultraviolet, Miami, etc. These highlighters melt into the skin, build, effortlessly, and blend seamlessly. These highlighters can be used on the eyes, lips, and even the body.

We are so thankful for all the tricks we’ve learned from the drag community! Here at Aeva Beauty, Every Pride Month, we donate portions of our proceeds to an LGBTQIA+ organization that amplifies and supports the community!

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