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Launched in 2018, due to the lack of representation in the beauty industry, Aeva Beauty was created by Francisca Francois a Haitian-American and Professional Cosmetologist with over 10+ years of experience in the beauty industry. 
While working in the beauty industry professionally,  she served multiple clients and worked behind multiple beauty counters and witnessed the lack of representation in product ranges for her clients who had deep melanin hues like herself. 

This was a frustration she dealt with for years, until finally launching Aeva Beauty. An Inclusive brand, made with under represented deep hues in mind, on a mission to create diversity one beauty product at a time.