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Our Story


Founder's Story


"My Name is Francisca Francois, I am a Haitian Professional Cosmetologist with over 10+ years of experience in the beauty industry. Aeva Beauty is my brainchild, born out of a profound passion and a firsthand realization of the inadequacies in product ranges for deep melanin hues.

Throughout my years in the industry, serving diverse clients and working behind various beauty counters, I couldn't ignore the lack of representation for those with deep melanin tones, including myself. The frustration lingered until 2018 when Aeva Beauty came to life, an inclusive beauty brand specifically designed for dark-skinned black women.

Our mission is simple yet powerful, to empower women, like you and me, by providing a products where they can confidently express their unique beauty and feel their absolute best. Join us on this transformative journey, as we redefine beauty standards and celebrate the richness of diversity." 

Our Social Impact


 Our mission is not just about providing quality beauty products but investing in the well-being and elevation of black women. We believe in the transformative impact of beauty on confidence and self-expression.

Through strategic initiatives and collaborations, we aim to inspire and empower. It's about celebrating individuality, embracing our uniqueness, and redefining standards.