Our Story
Founder's Story
"My Name is Francisca Francois, I am a Haitian Professional Cosmetologist with over 10+ years of experience in the beauty industry. Aeva Beauty is my brainchild, born out of a profound passion and a firsthand realization of the inadequacies in product ranges for deep melanin hues.
Throughout my years in the industry, serving diverse clients and working behind various beauty counters, I couldn't ignore the lack of representation for those with deep melanin tones, including myself. The frustration lingered until 2018 when Aeva Beauty came to life, an inclusive beauty brand specifically designed for dark-skinned black women.
Our mission is simple yet powerful, to empower women, like you and me, by providing a products where they can confidently express their unique beauty and feel their absolute best. Join us on this transformative journey, as we redefine beauty standards and celebrate the richness of diversity."
Throughout my years in the industry, serving diverse clients and working behind various beauty counters, I couldn't ignore the lack of representation for those with deep melanin tones, including myself. The frustration lingered until 2018 when Aeva Beauty came to life, an inclusive beauty brand specifically designed for dark-skinned black women.
Our mission is simple yet powerful, to empower women, like you and me, by providing a products where they can confidently express their unique beauty and feel their absolute best. Join us on this transformative journey, as we redefine beauty standards and celebrate the richness of diversity."