4 Black-Owned Brands to Support All Year Round, Not Just During Black History Month
Black History Month is an important time to recognize and celebrate the accomplishments, culture, and contributions of Black people throughout history. But support for Black-owned businesses should extend beyond February—it's important to amplify and uplift these businesses year-round. In the spirit, here are four incredible Black-owned brands making waves that you can support all year long.
1. Best Girl Store – Chic, Timeless Jewelry for Every Occasion
Best Girl Store is a jewelry brand founded with the mission of empowering women through chic, timeless designs that transcend trends. Their collections feature pieces that are versatile enough to be worn every day but also bold enough for special occasions. The brand embodies luxury, quality craftsmanship, and an undeniable sense of style. Best Girl Store’s stunning designs are beautiful and crafted to make every woman feel like her best self. When you shop from Best Girl Store, you’re investing in timeless jewelry—and in a Black-owned brand that makes a lasting impact on the fashion industry.
2. Aeva Beauty – Makeup That Celebrates Dark Skin
Aeva Beauty is a game-changing inclusive makeup brand dedicated to serving the needs of dark-skinned women. Founded by a professional cosmetologist and makeup artist who felt underrepresented in the cosmetics industry, Aeva Beauty offers a diverse range of products designed to complement darker skin tones. Their high-quality, cruelty-free makeup includes blushes, eyeshadows, eyeliner, highlighters, etc that provide a stunning finish without leaving an ashy or unnatural finish. Aeva Beauty celebrates the rich diversity of melanin and ensures that every customer feels seen and represented. When you shop with Aeva Beauty, you're supporting an innovative brand that truly understands and meets the needs of all skin tones.
3. Black Girl Sunscreen – Skincare That Works for Melanin-Rich Skin
As the #1 sunscreen brand designed specifically for Black skin, Black Girl Sunscreen has earned its spot as a favorite among people of all shades. The brand’s founder, created Black Girl Sunscreen to address the unique needs of melanin-rich skin when it comes to sun protection. Their sunscreen is free from harmful chemicals and designed to blend seamlessly without leaving a white cast. Black Girl Sunscreen not only protects against harmful UV rays but also nourishes the skin with ingredients like jojoba and avocado oils. Whether you’re lounging at the beach or walking around town, Black Girl Sunscreen is a must-have for melanin-rich individuals who want to keep their skin healthy while looking great.
4. People of Color Beauty – Nail Colors for Every Shade of Beautiful
If you’re tired of struggling to find nail colors that truly complement your skin tone, look no further than People of Color Beauty. This nail brand was created with a commitment to providing high-quality, highly pigmented shades specifically tailored to people of color and those who love vibrant hues. Their collection features a wide array of nail polishes, from classic neutrals to bold, eye-catching colors. Each shade is designed to pop against melanin-rich skin, offering long-lasting results without chipping. By supporting People of Color Beauty, you’re not only treating yourself to beautiful nails but also empowering a brand that is passionate about representation in the beauty industry.
Why You Should Support Black-Owned Brands Year-Round
Supporting Black-owned businesses is an investment in innovation, diversity, and equity. These brands are driven by passionate entrepreneurs who are creating products to solve problems that have often been overlooked by mainstream industries. By choosing to support companies, you’re directly contributing to the success and growth of businesses that celebrate culture, inclusivity, and authenticity. And there are numerous other black-owned brands in all categories! Your local restaurant, retail store, farmers market, etc, may be black-owned!
So, whether you're shopping for timeless jewelry, inclusive makeup, sunscreen that caters to your skin, or vibrant nail colors, these four brands are here to make sure you feel seen, valued, and beautiful. Make sure to support them not just during Black History Month, but every month of the year.
