2025 Beauty Predictions: 4 Makeup Trends to Try Out This Year

The beauty world is always evolving, and 2025 promises some exciting and bold makeup trends. Whether you're looking to simplify your routine or experiment with striking, dramatic looks, there's something for everyone this year. Let’s tap into the top makeup trends to try out in 2025!

1. No Lash / Light Mascara Look

Say goodbye to big lashes and hello to the natural, understated look. In 2025, the no-lash or light mascara trend is making a statement, focusing on minimalism and letting your natural lashes do the talking. This trend embraces soft, fluttery lashes, or no mascara at all, creating a fresh, effortless vibe. Also the perfect trend for the girls with sensitive eyes.

How to achieve the look:

• Skip the heavy mascara and opt for a clear mascara to subtly lift and define your lashes without the added volume.

• For a more natural approach, try a light coat a dark brown mascara, which will add definition without looking too dramatic.

• Pair this look with glowing skin, subtle eyeshadow, and a soft lip for an overall fresh and clean aesthetic.

This trend is perfect for those who love a natural makeup look but still want to enhance their eyes without the fuss of false lashes or clumpy mascara. Our favorite way to wear the no mascara look is with a light dusting of our Sig.Nature Eyeshadow palette. If you want the light definition of mascara add the dark brown shade to your lash line!

2. Berry Makeup

Berry tones are making a comeback, and this time, they’re taking over more than just your lips. Think reds and berry pinks, bringing warmth and vibrancy to your makeup. 

How to achieve this look:

• Find your perfect berry tone. Our favorite is combining our It Girl Cream Blushes to control the berry tone.

Berry makeup brings a touch of warmth and drama to your look, making it a perfect go-to for a confident, chic appearance. We recommend combining Wearing It and Left On Red.

3. Eye Makeup with Drama

2025 is the year to go big with eye makeup. Bold, dramatic eye looks are dominating the scene, with people pushing the boundaries of color, shape, and creativity. Think dramatic wings, intense cut creases, and edgy eye designs that make a statement. 

What you can do:

• Bold eyeliner: Don’t be afraid to experiment with graphic eyeliner or thick-winged liner. You can even use colorful eyeshadow to achieve this look.

• Smoky eyes with a twist: Take the classic smoky eye to the next level by incorporating unexpected colors or textures. Try adding a pop of glitter to set the look off.

• Cut creases and color-blocking: Sharp cut creases and color-blocked eyeshadow are taking center stage this year.

Dramatic eye makeup is the perfect way to add intensity and focus to your makeup routine, making it perfect for special events or when you simply want to stand out.

4. Color Contrasting Eyeshadow

If you’re ready to embrace vibrant colors, 2025 is the year for you! Color-contrasting eyeshadow is all about creating bold, eye-catching looks by pairing contrasting shades together. This trend is for those who want to make a statement with their eyeshadow by combining colors that pop. Think baby blue and red or brown and pink. Shades that you wouldn't think would work together but are beautiful for unique looks.

What you can do:

• Bold contrast combos: Pair contrasting colors like electric blue and orange, or purple and yellow. The key is to choose colors that are opposite on the color wheel for maximum impact.

• Layer and blend: Blend contrasting eyeshadows on the eyelids to create a fun, artistic look. Try applying one color on the lid and another in the crease for a two-toned effect.

• Add dimension: Play with shimmer and matte formulas to add depth to your contrasting eyeshadow. A matte base with a shimmering pop of color in the inner corner can create a mesmerizing contrast.

This trend is all about expressing your creativity and making your eyes the focal point of your makeup look. Whether you’re pairing soft pastels or bold neon shades, color-contrasting eyeshadow adds an element of fun to your beauty routine.

Try out our Earth Tones Eyeshadow Palette 

In 2025, beauty is all about experimenting, expressing yourself, and embracing bold, unique trends. Whether you're opting for the minimalism of no-lash looks, the warmth of berry tones, the drama of intense eye makeup, or the creativity of color-blocked eyeshadow, there are so many exciting ways to update your makeup game. So, why not step out of your comfort zone and try something new this year? Here's to a bold and beautiful 2025!